Via BS, Betabeat: You Were Warned: Uber Says E-Hailing Fares Will Skyrocket Amid New Year’s Eve Demand :

“NYE pricing is not for the faint of heart. The average surge multiple will likely be 2x normal prices, but during extreme spikes it could cost you $100 MINIMUM before time and mileage charges! So be careful with those Uber ride requests. Uber rides will be reliable on New Year’s Eve, but they’ll also be pretty pricey.”

The more of this and *not* having road prices vary by time of day will seem strange. We should just use the words “surge pricing” rather than “road pricing”.