MediaPost reports on an Audi ad I spotted yesterday during a football game: : “A second execution points out that highway repair is underfunded, costing drivers $67 billion per year. The ads with the tagline “The road is now an intelligent place” will run in national and cable buys with print in national newspapers and online beginning this month.”
Underfunded highways is a selling point for upgraded cars. This is really fascinating. Maybe we should just fix the roads.
If anyone has a video of the ad, please let me know. Thanks to Mike Hicks for finding the link