Discover Central Corridor Green Line

Discover Central Corridor (Green Line) Coupon Book
Discover Central Corridor (Green Line) Coupon Book

I found this (see photo of Discover Central Corridor Coupon Book) littering my sidewalk. Yes littering. It was not placed in the mailbox (which I realize is a federal crime since it was not delivered by the USPS), it was tossed randomly onto my sidewalk like a newspaper, except it isn’t a newspaper, I didn’t subscribe, and hence it is littering. Wikipedia: “Litter consists of waste products such as containers, papers, and wrappers which have been disposed of without consent.”
Now I realize this is an attempt to market the businesses on the now quite disrupted University Avenue Corridor, which is to be avoided at all costs by motorists with alternatives due to the construction of the Central Corridor Green Line. Things have not been helped by the poor signal timing. And I realize helping shoppers shop here is “a good thing”. They should deliver it in the mail with all of the other junk I receive instead of creating a new pile of junk, thereby minimizing the number of waste streams I must process.
We now have three names for this corridor: University Avenue, Central Corridor, and Green Line. Promoting the jargonish “Central Corridor” was a mistake, given the already existing and separate Central Avenue which Minneapolis wants to make a streetcar line and the recent Metropolitan Council decision to call it the Green Line. (There were worse names, Puce comes to mind, but there were also better, such as Maroon (my vote), to tie it conceptually better to the University of Minnesota (whose school colors are Maroon and Gold) where it stops thrice. The U of Mn is the University for which University Avenue is named, and which would make it both easy to navigate on a map, but also give Minnesota’s largest transit system (still to be renamed) a more notable identity across cities, at least among transit geeks and travelers. Every city has a Green Line and a Red Line, we could have been the only North American city with a Maroon Line (apparently Nottingham has a Maroon Line bus). I suppose the logic was, we would have been the largest city in North America without a “Green Line”, and since we can only follow, not lead, we needed one.)
It was nice to give BRT lines in the Twin Cities colors, while the flailing Northstar was implicitly demoted with a mere name and number, not a full-fledged color (which would have been misleading given its lack of midday or frequent service). I always thought Hiawatha LRT (now the abstract Blue Line, presumably because it will interline with Bottineau at some point) would be Yellow to match the livery.
However this color scheme will make it more difficult to offer services from St. Paul to Maple Grove, or from Bloomington to Eden Prairie, either of which might turn out to be useful. One could easily imagine offering alternating services so people who were time flexible could avoid a needless 3 to 6 minute transfer in downtown MPLS. Shall we soon see the Aquamarine line and Turquoise line for these other combinations of Blue and Green?

Link List: September 10, 2011

Lynne Kiesling @ Knowledge Problem Be indomitable. Refuse to be terrorized. : “And to what end — how justified is this fear? High financial, human, cultural costs, to avert events that are one-quarter as likely as being struck by lightning. Some may criticize the performance of relative risk assessments between accidents and deliberate attacks, but it’s precisely these crucial relative risk assessments that enable us to recognize the unavoidable reality that neither accidents nor deliberate attacks can be prevented, and that to maintain both mental and financial balance we cannot delude ourselves about that, or give in to the panic that is the objective of the deliberate attacks in the first place. Thus the title of this post, which comes from two separate quotes from Bruce Schneier — the first from his excellent remarks at EPIC’s January The Stripping of Freedom event about the TSA’s use of x-ray body scanners, the second from his classic 2006 Wired essay of the same title:

The point of terrorism is to cause terror, sometimes to further a political goal and sometimes out of sheer hatred. The people terrorists kill are not the targets; they are collateral damage. And blowing up planes, trains, markets or buses is not the goal; those are just tactics.
The real targets of terrorism are the rest of us: the billions of us who are not killed but are terrorized because of the killing. The real point of terrorism is not the act itself, but our reaction to the act.
And we’re doing exactly what the terrorists want.”

Reason Foundation – Out of Control Policy Blog > Airport Policy and Security Newsletter: Airport Security 10 Years After 9/11: “Although my airline friends will disagree, I’ve concluded that the cost of aviation security measures is somewhat analogous to insurance. If you engage in risky behavior (drive a sports car, live in a beach house, etc.) you expose yourself to higher risks, and you rightly pay somewhat more for the relevant kind of insurance. Likewise, while it’s not the fault of air travelers or airlines that aviation is a high-profile terrorist target, the fact is that it is. So from a resource-allocation standpoint, I think a sector-specific user-tax approach is less bad than having general taxpayers pay for this.” [and much other good stuff]

The Long Now Blog » The Archive Team – Long Views: The Long Now Blog: “One of our favorite rogue digital archivists, Jason Scott, has just posted a video of his talk at DefCon 19 about The Archive Team exploits. This is perhaps the most eloquent (and freely peppered with profanity) explanations of the problems inherent with preserving our digital cultural heritage. He also describes in a fair amount of detail what he and The Archive Team have been doing to help remedy the problem.” [On a related note, The Metropolitan Travel Survey Archive has had its funding re-upped for another year, so we have more archiving to do, hopefully under less stressful conditions than Jason Scott above]