Accessibility, network structure, and consumers’ destination choice: a GIS analysis of GPS travel data

Working paper:

Walking areas around a trip destination
Walking areas around a trip destination
  • Huang, Arthur and Levinson, David (2011) Accessibility, network structure, and consumers’ destination choice: a GIS analysis of GPS travel data.

    Anecdotal and empirical evidence has shown that road networks, destination accessibility, and travelers’ choice of destination are closely related. Nevertheless, there have not been systematic investigations linking individuals’ travel behavior and retail clusters at the microscopic level. Based on GPS travel data in the Twin Cities, this paper analyzes the impacts of travelers’ interactions with road network structure and clustering of services at the destination on travelers’ destination choice. A multinomial logit model is adopted. The results reveal that higher accessibility and diversity of services in adjacent zones of a destination are associated with greater attractiveness of a destination. Further, the diversity and accessibility of establishments in an area are often highly correlated. In terms of network structure, a destination with a more circuitous or discontinuous route dampens its appeal. Answering where and why people choose to patronize certain places, our planning, our findings shed light on the design of road networks and clusters from a travel behavior perspective.

    (working paper)