Parking in Motion

CNET has an article of interest about a new mobile app: Tiny start-up tackles big driving hassle: Parking

“[Parking in Motion], in its early stages now, is mostly a directory of parking lots and garages. Like GasBag, a database of gas stations and the prices they charge, Parking In Motion shows you how much you’re going to pay for parking at various lots. Users can update the data if it’s inaccurate. Great feature: the app has arrows to show where garage entrances are.
Ultimately, the app will do much more, according to co-founder Sam Friedman. First of all, it will show which lots or garages are full. This information can’t come from users–it’d be too late to be useful. Parking In Motion is instead working with garage operators to collect this data on a broader scale. But first it might have to help operators actually get that data themselves.
Tighter integration with parking structure operators will eventually allow drivers to reserve spots and to pre-pay for them–possibly with a discount. This is where Parking In Motion will make its money, taking a percentage of those transactions.
The app will also, eventually, offer advice on street parking. It won’t be able to direct you to a specific spot, unfortunately. Even though many cities are installing smart parking meters, the data collection is too slow to direct drivers to open spaces. Rather, Parking In Motion will collect data from users and meters and tell them which streets or areas are most likely to have open spots, and how long it will likely take to find them.
Down the line even further, Friedman has this vision: “Five years from now, you’ll be able to get in your car, find parking on the street, and pay for it from within your car. And then if you’re in a meeting and it’s running over, you’ll be able to re-up your meter from the conference table.”
The company’s flagship cities are Philadelphia and Santa Monica, Calif., where it has reservations and street parking data coming online. But it has garage data in about 300 cities, and the iPhone app is free and available in the App Store today.”