Audio for my Midmorning appearance on Nimble Cities

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How I Saved My Company: Mile Meter

From You’re the Boss Blog – NYTimes: How I Saved My Company: Mile Meter. A four minute video piece by and about Mile Meter, a new car insurance company that offers Pay-as-you-drive insurance, which is a good thing, since it turns a fixed cost of driving into a variable cost, which more closely approximates the underlying cost structure (if you aren’t driving, it is hard to crash your car), and thus better aligns with true full costs of driving (and likely discourages driving as a result – the extent of this would be an interesting study).
The company’s website is here: MileMeter. It seems to be available only in Texas.