Could you walk it quicker?

I was going to write about this, but someone beat me to it: London Underground Tube Diary – Going Underground’s Blog. There is a new ad campaign from Flora “Could you walk it quicker?” which suggests people should walk between locations that are close together for their heart. Of course, it would also relieve transit congestion, if taken up, as many stations are really quite close, especially after you consider the underground access costs, the closeness is shown on the maps at It points out the great distortions caused by the standard tube map based on the design by Harry Beck, which makes some close things seem far and some far things seem close.

2 thoughts on “Could you walk it quicker?

  1. Helpful Distortion

    A nice discussion at 37 signals about the use of abstraction vs. realism on subway maps, looking in particular at maps of London’s (which is highly abstract) and New York’s (which is more realistic) standard subway maps.Helpful distortion at NYC…


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